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Storytelling and reiterating an ethos of circularity and conscious consumption, in the words of Rebecca Oman, head of new ventures at ThredUp, may read as more authentic, especially to younger customers

The theme can stretch across decades from the roaring 20s to the flirty 50s, the glam 70s, or even the glitter-drenched 80s

Budget-friendly doesnt have to mean boring

Valentino had an epic Fall Ready-to-Wear fashion show featuring nothing, but pink

That said, not all black dresses are made equal, and Zaras Asymmetric Midi Dress - now just 15.99 in the sale - might just be the most beautiful weve seen all summer long