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Secrets of the Moneylab : How Behavioral Economics Can Improve Your Business Condition:Well Read As Irene and her fellow

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As Irene and her fellow adventurers travel into the humidity-soaked jungle

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Secrets of the Moneylab : How Behavioral Economics Can Improve Your Business Condition:Well Read As Irene and her fellowTaking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different and weird real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual. After all, what do a few laboratory experiments have to do with making a buck? As

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