cigarette packaging nz New Zealand: Plain Gone Into Effect File:Marlboro red pack front NZ.jpg

Sports Illustrated COPY INSTRUCTIONS for Philip Morris Merit Menthol cigarettes, RJ Reynolds Salem Full-Flavor Menthol cigarettes, and Lorillards TRUE, KENT, and Golden Lights cigarettes (3 pages) COPY INSTRUCTIONS for Metropolitan Sunday Newspapers GRAVURE sections: Insert orders from Leo Burnett USA, advertising agency for Philip Morris Tobacco Corporation, for placement of a full-page color advertisement for Merit Menthol cigarettes in the October 18, 1978 issue of The Miami Herald s TROPIC Magazine , September 21, 1978

Instead of reviewing a single tobacco Ill taste three of their more popular blends, Captain Black Original, Gold, and Cherry

Can I help you?' Joo asks a blonde woman, who looks uncomfortable as she asks him for a pack of cigarettes, which are stored behind the counter

This approach reflects years of market research and consumer feedback

Flower Child