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(An additional 11% saw it as blue and brown, and 2% fell into an other category.) Its clearly a crappy picture, but it turns out to be an extraordinarily powerful tool for visual neuroscientists, said Bevil Conway, a professor at Wellesley College and the senior author of that study

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When not testing beauty products, trialling trends and curating content that spotlights the very best in fashion and beauty, Roberta can usually be found trawling resale sites and vintage stores for a long-coveted designer find

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"It really did emphatically teach us that the brain contributes a lot of the heavy lifting to interpreting the light that enters the eye and telling us what color it is (we're seeing)." When the dress first went viral, Conway was inundated with media requests after providing an interview to Wired