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Robin Koval, CEO and president of Truth Initiative, a nonprofit public health organization committed to tobacco cessation, said nearly half of Black smokers would try to quit if there was a rule banning menthol
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Most recently, the total monthly nicotine pouch sales increased by 207% between January 2023 and April 2025, from $145.5 million to $446.8 million
Performance of Traditional Tobacco and Next Generation Products: The report points out that despite the overall decline in sales volume in the traditional tobacco industry, the Imperial brand has effectively offset the impact of declining sales through a strong pricing strategy
This includes the cost of treating tobacco-related diseases such as chronic obstructive pulmonary disease, and ischaemic heart disease, as well as the productivity losses from premature illness and death
