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The other half were told to scale back their cigarettes gradually for two weeks leading up to their quit day

Tobacco Advertising and Promotion in the UK Key Points There is a clear, established relationship between tobacco advertising and consumption As a result, advertising in the UK is banned in line with FCTC guidelines Standardised packaging for these products has been required since 2016 Evidence suggests that tobacco companies now use other marketing techniques such as push promotion incentives towards stockists and suppliers to promote the consumption of tobacco E-cigarettes are subject to advertising restrictions in line with the EU Tobacco Products Directive

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doi:10.1016/S2213-2600(15)00521-4 13