It was easier back when tobacco manufacturers could claim their product was healthy and relaxing, or at least not actively killing people (props, though, to James I, who presciently called smoking a custome lothsome to the eye, hatefull to the Nose, harmefull to the braine, dangerous to the Lungs in 1604)
The German motto for World No Tobacco Day 2016 is "No room for toxic messages." Australia, the pioneer Lawmakers down under went even further in their regulation of cigarette packaging
The cigarettes are packed in this style, making it convenient, secure, and easy for the user
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And then it happened