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[21] Additionally, The cigarette brand released a limited-edition cigarette packaging which depicted the original Peter Stuyvesant design, but with its cover stripped away slightly, revealing the proposed new plain packaging design, a standardised font with an unappetising green colour, aimed at neutralising brand perception.Then health minister for Australia, Tanya Plibersek called this marketing campaign a sick joke and responded, saying diseased lungs, hearts and arteries and the reality of what is happening on the inside to a smoker, referring to the new Peter Stuyvesant tagline
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Parents were asked to record and rate their child's temper, the frequency of physical fights with, and bullying of, other children, and whether they were argumentative with adults
On Wednesday, it added a new ambition to generate 50% of its revenues from non-combustibles by 2035 and said it now expects its business from such new categories to break even in 2023, a year ahead of its current projection
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