In 2012, it introduced B&H Switch, the markets first capsule variant, followed by B&H Platinum in 2018, the first premium tube filter in Bangladesh Today, Benson & Hedges offers a range of premium variants, including: These brands are positioned in the Aspirational Premium segment
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The write-down, described as noncash adjusting impairment charge, is primarily an accounting matter with no effect on the companys day-to-day operations, but investors reacted negatively to the message about its long-term prospects: British American Tobaccos shares in London fell to their lowest level in more than 10 years