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"It is vital that people understand just how harmful smoking is and how much quitting can improve their health and life expectancy," said Sarah Jackson, principal research fellow in University College London's Alcohol and Tobacco Research Group, said in a statement

The mass marketing of cigarettes, a highly sophisticated, addictive and defective nicotine delivery device that kills over 7 million people globally every year, is an abuse of corporate power and a human rights violation, said Laurent Huber, Executive Director of ASH, the anti-tobacco non-profit

The company is instead placing a greater focus on its smokeless and innovative products segment, which have been reporting healthy growth

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