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Yet it would still be another four years before Phillip Morris launched Virginia Slims, the first brand marketed specifically to women and the last tobacco campaign to air on television: a one-minute genealogy of women smokers from Flapper to Female Lib, in the campaigns signature style

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The proportion using vapes for over a year before stopping has more than trebled from 15% in 2017 to 52% in 2026, with 19% saying they vaped for more than three years before stopping

However, the same brand also makes separate cartons according to cigarette size and flavor, specifically for menthol and flavored cigarettes

Reducing the nicotine content of cigarettes may decrease their abuse liability in pregnant smokers without causing untoward craving/withdrawal or compensatory smoking