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Imagine a more direct message delivered to smokers via a trusted messenger, such as their GP or a friend or family member, and you begin to see how a well-targeted campaign or programme could encourage thousands more smokers to quit by switching to e-cigarettes

The pupae will then develop inside a protective chamber known as a pupal cell

Williams MT, Morford LL, Wood SL, Rock SL, McCrea AE, Fukumura M et al (2003c)

Health Street's Nicotine Test looks for the presence of cotinine, which is the metabolite that is created shortly after using nicotine

Once seen as the accessory for fallen women and prostitutes, women reclaimed that symbol as theirs: the cigarette became the means to challenge social norms