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The country also enforces plain packaging laws, meaning all cigarette boxes look the same, covered with graphic health warnings, regardless of the brand

In countries of Africa where smoking is not prevalent they see the potential of increasing smoking rate and in case of countries like China where smoking remains prevalent they would like to maintain the smoking rate, Frieden said

Each cigarette contains a small bead in the filter that, when crushed, enhances the menthol flavor, allowing smokers to customize their smoking experience

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Loose filters can also be bought and added to the rolled cigarettes