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The menthol provides a crisp, cooling sensation that softens the otherwise bitter and earthy tones of regular cigarettes, making them feel a little less intense and a bit more dare we say, sophisticated

In January 2022, the FDA authorized the marketing of VLN King and VLN Menthol King combusted, filtered cigarettes as modified risk tobacco products (MRTPs)

Available from: Mahadevan S, Park Y

In this sense, Ploom is the ideal alternative for those who want to gradually move away from cigarettes

17.12.1 COMPANY SNAPSHOT 17.12.2 REVENUE ANALYSIS 17.12.3 PRODUCT PORTFOLIO 17.12.4 RECENT DEVELOPMENT 17.13 SCANDINAVIAN TOBACCO GROUP A/S 17.13.1 COMPANY SNAPSHOT 17.13.2 REVENUE ANALYSIS 17.13.3 PRODUCT PORTFOLIO 17.13.4 RECENT DEVELOPMENT 17.14 AKIYAMA SANGYO CO., LTD