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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification Microelectronics and suggests ideas for futureAuthor(s): Paharia, Rajat The New York Times and Wall Street Journal bestseller! The new secret to driving LOYALTY THAT PAYS Once revolutionary, loyalty programs designed todifferentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long term loyalty. Once a better deal comes along, customers will gladly defect. Can you