Premium here signifies actual manufacturing differentiation rather than marketing superlative
For brand as person (consumer attributes), we noted references to leadership, style and professionalism, and for brand as symbol (visual imagery and metaphor), we noted not only the tendency for English language brand names to be reinforced by accompanying images of iconic imagery (e.g., a landmark such as the Statue of Liberty or the Houses of Parliament, a cowboy, or an American military type crest), but also references to places that made ties to the physical product of tobacco (e.g., Virginia) as well as the lifestyle being conveyed (e.g., Hollywood, London)
Van Gogh was a person who found comfort in chaos and smoked all his pain till the time he went numb and, unfortunately, shot and took his own life
Merit Gold King Box is a carton of cigarettes manufactured by Philip Morris USA
That was something that I thought I was above, I think
