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In several jurisdictions, including Norway, this has led to the ban of misleading descriptors like mild or light, although it has become increasingly clear that smokers still hold erroneous beliefs about relative harm based on still-existing descriptors such as smooth or the names of colours [22], particularly when combined with other design features for example the use of a lighter coloured pack or slimmer cigarettes [23, 24]

British American Tobacco said it was working on a number of initiatives in different parts of the world, including public-awareness raising initiatives, that have been shown to be effective in reducing cigarette butt littering

These devices are relatively inexpensive and make the process faster and easier

What Is Roll-Your-Own Tobacco

Misleading terms such as "light" and "low tar" are prohibited on tobacco packaging, but other misleading packaging (e } : CS1 maint: deprecated archival service (link) "Tobacco plain packaging"