Consumer Culture, Branding and Identity in the New Russia Life and in the absence of

and in the absence of

The protection of business vis-à-vis governmental regulation is hardly the main concern of international human rights law

and power is now central to thinking across an extraordinarily wide range of disciplines

This Reader brings together extracts from the seminal articles that created this dominant perspective in strategic management

and have a discernible effect on the distribution of votes in an election

Consumer Culture, Branding and Identity in the New Russia Life and in the absence ofAs shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in todays Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual not to say spectacular nature both of consumption generally, and of Russian consumer