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Built on the Same strength
the ICON - An individual who is known for their authentic personality and individual aesthetic and seeks to create a positive impact on the world
The ultimate crossover of eyewear and street culture is here
or running it back at the pub
And when you throw the RETRO RACE frames on
ICON - PBR HEAT _cw_lens_G15 Built on the Same strengthPBR HEAT was designed in collaboration with PBR to represent those who live the spirit beyond the arena, in the yards, on the land, and through long days of hard work. Tough, oversized and uncompromising, its not just eyewear, its a badge of toughness. Sunrise to sunset. Dust, grit, power. Where the heat makes you, breaks you, and builds you back tougher.