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Its important to note that this equivalence is based on nicotine content alone and does not take into account other factors such as the delivery method or the overall smoking experience

The complaint seeks damages on behalf of Sproule and others who smoke American Spirits because they have been deceived by claims, labels and advertising into regarding them as safer than other cigarettes. Descriptions such as additive-free, natural and organic, the lawsuit says, are patently deceptive, especially in todays market, where these terms have a potent meaning for the health-and-environmentally-conscious consumer. The company also exploits its marketing message in other ways, the complaint says, by selling its cigarettes in health food stores

and some may feel that it is identical

Food & Drug Administration (FDA) warning to the company that promoting American Spirit cigarettes as natural or additive free violates federal law

2 tobacco maker Reynolds American Inc