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For our message testing work, we consulted the WHO Global Report on Mortality Attributable to Tobacco to develop a list of 24 messages that addressed the dangers of smoking and secondhand smoke and the addictive nature of tobacco

The group pointed to Philip Morris' historical opposition to higher tobacco taxes and graphic warning labels on cigarette packaging, two policies that public health experts say help slash the number of smoking-related deaths

Is Chewing Tobacco Better Than Smoking Cigarettes

That inconvenience may sway adults to quit

Most of the adolescents expressed feeling anxious or sad, concerned that the specific health consequence depicted in the warning could happen to them or to their parents