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A Philip Morris exec once wrote, hitting the youth can be more efficient even though the cost to reach them is higher, because they are willing to experiment, they have more influence over others in their age group than they will later in life, and they are far more loyal to their starting brand. Quote taken from Tobacco Explained.

The tobacco industry, whose early success was built on slave-run tobacco plantations, had studied Black culture to fine-tune marketing

If you are just curious about the process, this guide is for you

Rolling tobacco (RYO tobacco) offers similar savings, though the gap narrowed after the 2009 tax increase