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Cuba offers exciting flavours like Energy Drink - a fizzy blend of tropical fruits and soda - alongside the sweet and creamy Bubblegum, and the smooth, exotic Pina Colada

Another study published in Tobacco Control underscores these concerns: Just as e-cigarettes, particularly the J UUL-style, promoted with a modern, high-tech image and harm reduction and smokeless messages, appeal to adolescents, it is likely that IQOS, marketed in a similar manner, will also appeal to adolescents. To prevent youth access to IQOS and exposure to its advertising and promotion, the FDA is placing restrictions on how the products are marketed especially through websites and social media and requiring that advertising is targeted to adults

Nicotine and the adolescent brain

What Does It Mean

And the industry is showing no signs of slowing down, spending more than $9 billion on marketing each year