The material revealed major tobacco corporations' targeting of Black communities, their efforts to recruit youthful smokers via menthol brands and their racially tinged attitudes toward what they referred to as "poverty markets." Targeted advertising is still driving the popularity of menthol tobacco products among these groups, including claims that menthol additives are healthy, organic and even socially cool, with the latter ads directed toward teens
Regular vapers also participated in the study in order to vape in the same conditions as the smoking machine was to perform, and confirmed the absence of dry hits and sufficient vapour production
At close to the six-minute mark, they sign off with the explosive Watching Something Burn Up, which flits from one disturbing scene to another, playing out like a nightmare of frightening proportions
Tobacco affects blood flow, nerves, and brain function, increasing the risk of stroke, spine degeneration, and nerve damage
I loved the plot of the book and the characters
