cigarette advertising Health Claims in in the Mass Media – The Center for the Study of Tobacco and Society Old cigarette ads show how

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68 No toxicity, mutagenicity, or immunotoxicity were documented for mice inhaling a tobacco substitute primarily composed of Eucommia ulmoides leaf at levels of up to 20 cigarettes per day over 4 weeks

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Increasing tobacco excise duties could generate up to 1 bn in additional tax revenue over 3 years and prevent more than 37,000 premature deaths, argue Biljana Jovanovic & Dimitar Sabev