On Thursday, B.C
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You can keep up with the authors on their website, Smokersfitness.com
With the end of Prohibition and the decline of the temperance movement, advertising in the 1930s and 1940s was defined by campaigns which often included explicit health claims, such as They dont get your wind (Camel, 1935), gentle on my throat (Lucky Strike, 1937), play safe with your throat (Phillip Morris, 1941), and Fresh as mountain air (Old Gold, 1946)