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THE LITTLE RED BOOK OF PR WISDOM 535 GRAMS links to relevant websites andThe Little Red Book of PR Wisdom, by Walkley Award winning journalist and public relations practitioner Brian Johnson, draws on decades of experience from both sides of the media fence. This unique and acclaimed book is set to become the essential touchstone for media professionals, students and PR novices alike. Its insight into print, electronic and social media reveals the keys to success in the ultra competitive world of publicity. With feedback
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