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To evaluate the consumption choices of Californians after the menthol ban, market research firm WSPM Group conducted a discarded cigarette pack audit

To maximize the potential of IQOS to improve public health, legislators should tax it at a significantly lower rate than cigarettes

We are fiercely committed to preventing the tobacco industry from addicting another generation of smokers," Nancy Brown, CEO of the American Heart Association, said in a recent statement

This role strengthens the overall category, ensuring that adult smokers who prefer established styles have a clear and accessible choice alongside newer alternatives

If you or someone else accidentally ingests liquid nicotine, however, you should seek medical help immediately