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When tobacco giant Lorillard bought Blu in 2012, for a reported $135 million, the company had just 10% of the market and about $50 million in annual sales revenue

The quality materials also increase flexibility and durability

The numbers, conducted by Ipsos Mori, are based on a survey of 13,664 pupils from year 7 to 11, from 193 schools across England

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Jackler's ongoing research into the history of tobacco company advertising has resulted in several published studies on the topic, sparked in part by his collection of thousands of historical cigarette ads exhibited online at the originals now donated to the Smithsonian Institution