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Please share with me your favorite examples of bad corporate backed cause efforts so Ill have more fodder to share the next time a reporter inevitably asks me What is the worst piece of cause marketing youve come across? And if youd like insights into the components of strong corporate-backed cause efforts, take a look at our 15 year collection of Halo Award-winning campaigns.

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She emphasized that tobacco addiction is fully preventable. Spitznagle said raising taxes and therefore prices is an effective way to push current smokers to quit and discourage new users

To be honest with you, I genuinely leave it at that