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"It has been hypothesized that this behavior could reduce perceptions by teens that it is socially acceptable to smoke, perhaps explaining why mandated graphic warning label packs are associated with reductions in teen smoking." The study, which also involved scientists from UC San Diego Moores Cancer Center, California State University San Marcos and San Diego County Public Health Services, involved specialty cigarette packs used by the Australian government

Of course, there are arguments against the initiative as well

Nicotine is highly addictive

Smoking also raises blood pressure, weakens blood vessel walls, and increases your risk of blood clots

And the health consequences