Causing harm and death when used as intended, the cigarette is no ordinary commodity, Welker, associate professor of anthropology in the College of Arts and Sciences, writes in her new, open-access book, Kretek Capitalism: Making, Marketing, and Consuming Clove Cigarettes in Indonesia. The kretek, in turn, is no ordinary cigarette. Focusing on Sampoerna, a Philip Morris International subsidiary claiming one-third of the Indonesian cigarette market, the book examines how kretek manufacturers have adopted global tobacco technologies and enlisted Indonesians to labor on their behalf in fields and factories, at retail outlets and social gatherings, and online
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